In the news

We’ve organized our media mentions into a few different categories:

— “Southern-style” beer
— Starting up a brewery
— North Carolina craft beer: leadership and lobbying
— Blogosphere
— Beyond NC
— Sustainability & Social Good

“Southern-style” beer

October 2010
Cooking Light
The Best Restaurants in Raleigh-Durham-Chapel Hill, North Carolina
“At Fullsteam, locally-grown sweet potatoes, parsnips, and mulberries make their way into subtly nuanced brews.”

September 2010
Southern Living
New to Durham: Fullsteam Brewery
“[It’s about] encouraging farmers and developing a North Carolina beer economy. Why not celebrate what’s here?”

September 2010
The Draft
“The south is a foodie mecca of humble traditions and unselfconscious localism. It’s not terroir there; it’s dirt.”

September 2010
Food & Wine
Southern beer to buy now
“Hogwash…a dark, robust ale that pairs spectacularly well with all kinds of barbecue.”

March 2010
Oxford American
MoonPie beer? Kudzu beer?
“Wilson and Davis’s beers were studies in graceful restraint.”

Nov/Dec 2009
DRAFT Magazine
Southern Uprising
“We seek to redeem the image of beer in the South.”

November 2, 2009
Durham Herald-Sun
Brewery crafting an exotic beer
“What if in a parallel universe, the South was the center of beer production?”

June 29, 2009
Chapel Hill News
Live to eat
“Farm-to-Fork was a foodie’s dream where 70 area chefs, restaurants, farmers and artisanal food makers collaborated to show off the latest advances in our region’s local farming tradition — rhubarb beer anyone?”

May 21, 2009
The Wilson Times
New beers to wash down barbecue
“Theater of the American South patrons will be among the first people anywhere to try Hogwash!, a beer made to pair with barbecue.”

Spring 2009
Edible Piedmont
Edible Piedmont’s Local Heroes

“His ‘plow-to-pint’ mantra and determination for Southern beer to take its rightful place among the beverages of the world, has gained him many converts.”

April 12, 2009
The News & Observer

On tap: Craft beer — a thirst for craft beer is bubbling up in North Carolina
“[Wilson] plans to offer a uniquely Southern take on beer, using regional food products not only for flavor but to aid fermentation. In the works: Rhubarb Ale, a sour, low-alcohol beer; Sweet Potato Amber; and one called Hogwash, a hickory-smoked porter to drink with barbecue.”

March 18, 2009
WUNC radio’s “The State of Things”
Sip Local
Excerpt from on-air interview with founder Sean Lilly Wilson (MP3, 4 min)

March/April 2009
North Carolina Signature
A Brewery of His Own
“For Sean Wilson, beer is more than just a simple drink. In fact, he argues that it is an agricultural product that demands respect and recognition. “Beer has taste complexities, and a range of flavors that is as varied, if not more so, than wine, says Wilson.

January 4, 2009
The News & Observer
TAR HEEL OF THE WEEK: Brewer to blend mad science, local lavor
“This year, [Wilson] opens Fullsteam Brewery in Durham, celebrating both mad science and local flavor. There you’ll find beer brewed with scuppernong grapes, sweet potatoes — even kudzu. If his experiment works, he will have given the state a signature drink, a beer as synonymous with North Carolina as Anchor Steam is to San Francisco.”

[DDET Click for more]

September 20, 2008
The Durham Herald-Sun
Brewing over new beer maker
“What Wilson has to offer is already proving to be very experimental, with such crazy brews as the Scuppernong Wild Ale and Sweet Potato Amber beer on his menu.”


Starting up a brewery

August 4, 2010
The Independent Weekly
Five years later, a toast to bold beers

October 2010
Towerview (Duke University)
╕ull Steam Ahead

August 2, 2010
Featured Brewery: Fullsteam

February 21, 2010
Brewers Association
A Toast To…

January 18, 2010
Local Tech Wire
Kenan-Flagler picks 15 startups for its entrepreneurship program

December 16, 2009
Bull City Rising
Fullsteam adds former Abita craftbrew VP to head Durham operations

April 3, 2009
The News & Observer
SBA helps make loans easier
“Sean Wilson, the founder of Fullsteam Brewery, thinks this will save him thousands of dollars in fees on the $350,000 SBA loan he is in the process of obtaining for the start-up brewery he is planning near downtown Durham.”

[DDET Click for more]
August 26, 2008
The News & Observer
Beer lobbyist group disbands
“After 5 1/2 years heading a beer industry advocacy group called Pop the Cap, Sean Wilson of Chapel Hill is disbanding the nonprofit group and moving on to a new beer-related venture.”

July 1, 2008
Independent Weekly
Pop The Cap v2 celebrates success; Fullsteam Ahead

June 16, 2007
The Durham News
Bull City brewpub his bubbling vision
“Sean Lilly Wilson has a solid resume in management and sales, but he has been sort of an entrepreneur-in-waiting up to now. He’s ready to make beer.”

North Carolina craft beer:

leadership and lobbying

Pop The Cap
Successfully lobbyied the North Carolina state legislature to pass House Bill 392 (2005). Fullsteam CEO Sean Lilly Wilson led the Pop The Cap grassroots nonprofit to lift the 6% alcohol limit on beer in North Carolina.

Permit Beer
Successfully lobbyied the North Carolina state legislature to pass House Bill 1595 (2009).
Worked in tandem with the N.C. Retail Merchants Assocation to provide  breweries the same promotional rights as wineries.

Know Your Brewer
Interviews with North Carolina’s craft brewers.

November 1, 2009
Greensboro News & Record
The power of brew

Autumn 2009
North Carolina Department of Commerce (
Radio commercial for North Carolina tourism

August 2009
All About Beer Magazine
Celebrating 30 Years of Beer Culture
It Drink Pretty Good: Changing Southern Beer Culture

July/August 2009
DRAFT Magazine
Nine Beer Innovators to Watch

[DDET Click for more]
August 6, 2009
Greensboro News and Record
North Carolina brews reputation for good beer
“It’s like the little quirky tilt of your head that a dog makes..” (ruff!)

June 19, 2009
N.C. beer industry overflowing despite bad economy (storyvideo)
“Craft beer is an affordable luxury.”

July 27, 2009
WPTF 680-AM: NC’s Morning News with Scott Fitzgerald
Radio interview on beer tastings

July 18, 2009
The News & Observer

Beer may join grocery samples

June 24, 2009
Mountain Express
Drop by drop: how Asheville built its reputation as Beer City USA

December 29, 2008
The News & Observer

If you make hooch, the state gets its cut

September 16, 2006
The News & Observer
Law stokes niche beer market

August 31, 2005
Independent Weekly
High-alcohol beer here at last

Archived stories on the lifting of North Carolina’s 6% alcohol cap.


October 14, 2010
Reviews of Fullsteam from the Durham World Beer Festival
Glide Magazine and the Daily Tar Heel
“…the Working Man’s Lunch simply dominated the rest of the crowd.”

August 18, 2010
Recap of Fullsteam’s vintage clothing and art show
Bitchin’ Brews
“Did you miss last night’s Brewhaha at Fullsteam? … What were you thinking?!”

August 18, 2010
Fullsteam Ahead!
Places We Go, People We See
“One day I”m sure we’ll find ourselves saying, yes, we were there, we were at opening day of Fullsteam R&D…”

July 7, 2010
The Beer City: Fullsteam eyes an August 13 opening date
Bull City Rising

May 25, 2010
Fullsteam – A Perfect Example of Place-Based Leveraging
Bull City Mutterings

March 26, 2010
Building an NC Beer Economy
WNC Veggies

March 8, 2010
Southern Food Poll
Oxford American (four Fullsteam mentions!)

[DDET Click for more]

February 28, 2010
Interview with Sean Wilson, Fullsteam Brewery
Craft Beer Locator / Michigan Beer Scene

February 4, 2010
Reviews of Hogwash! Hickory-Smoked Porter and Sweet Potato Ale
Hops & Hickory

January 31, 2010
Strange Brew
DRAFT: Beer Editor

January 26, 2010
The Business of Beer
The Startup Dialogues: Real Estate Selection

January 14, 2010
Take One Down
Alehouse Heroes: Fullsteam Brewery

December 7, 2009
Top 5 Craft Brewing Trendsetters of 2009

November 9, 2009
Serious Eats
“It may seem far out there, but we humans have a rich history of fermenting what we forage.”

November 29, 2009
Digital Papercuts
Video recap of the Backyard Beer Festival

August 28, 2009
“I am happy to report that, despite my initial skepticism that a porter would be too heavy to complement barbecue well,  Hogwash pairs well with ‘cue.”

August 26, 2009
Craft Beer Radio
“We talk about what it takes to open a brewery and how Fullsteam is going at it.”

August 5, 2009
Varmint Bites
“I love the folks at Fullsteam Brewery. They’re not afraid to take chances, and they truly want to form novel connections between agriculture and beer.”

July 1, 2009
“Having handled the NC legislature, Sean is now taking on another, even more entrenched NC tradition–sweet tea.”

May 1, 2009
Grill and Barrel
“Can’t wait to try their brew!  After all, few things go together as well as beer and BBQ…”

May 1, 2009
Top Fermented
“It’s a really fantastic beer – caramelly and earthy at the same time. It’ll be a real treat when they open doors and this is finally available commercially.”

April 5, 2009
Carpe Durham
“The list of their beers (”Control” and “Experiment“) makes me hope they find that building ASAP.  I really appreciate their try-everything approach, and anyone affiliated with the successful effort to bring >6% abv beers to North Carolina has my 110% support.”

April 5, 2009
Breakfast with Pandora
“I’m also rooting for Fullsteam because of the courage– and hard work– it takes to open a new, community-oriented business in these tough, transitional, even transformational times.”

January 4, 2009
Terra Sigillata
“I’d love to have the financial wherewithal to invest in Wilson’s vision. He’s already proven himself as able to overcome long odds – my bet is that he’ll do so again. “

October 29, 2008
Bruisin’ Ales Beer Blog
“First off, we love, love, love the concept of this brewery, using a variety of off-the-wall ingredients for flavor and fermentables. It’s an “agricultural brewery” which will aim to use local ingredients from our fair state.”

October 25, 2008
Yours for Good Fermentables
“As part of his mission at Fullsteam, Sean wishes to help correct a beer/agricultural disconnection, an ‘unknowing‘ many have with beer and indeed with much of the food chain.”

Beyond the South

November 4, 2009
USA Today
Beer with extra buzz on tap

July 31, 2009
Chicago Sun-Times:  Cathleen Falsani (Religion columnist)
Beer Diplomacy: What Would Jesus Brew?
“I’m thrilled that beer is back in the White House.”

2009 Craft Brewers Conference
“I Am a Craft Brewer” video
What an honor to be a part of something so remarkable, particularly as a brewery-in-planning. Thank you, Greg Koch of Stone Brewing Company!

Local / Sustainable / Social Good

July 8, 2010
Fullsteam Ahead
“[We] want Fullsteam to be a new source of opportunity for Southern farmers in this post-tobacco era.”

May 15, 2010
Raleigh News & Observer
Brewers have high hopes for N.C. hops
“The notion of North Carolina hops was so exciting that despite being in the middle of hectic opening preparations, Hamaker and the two other senior employees at Fullsteam stopped work and came to Raleigh to help Austin with planting.”

February 4, 2010
Lucy Daniels Center
Band Together auction winners enjoy one-of-a-kind experiences