Can we haz taps handle idea??
Crowdsourcing time! As we get closer to test batching our beers (next week!), it’s time to nail down our taphandles. Now lookie here there’s no reason we can’t just go simple and grow into more interesting and complex artwork…yet I can’t help think about the ol’ “you only get one chance” phrase. We want to nail the tap handle, but the epiphany has yet to hit.
So I’ll put it this way: when you envision going to your local and ordering Plow to Pint beers like Hogwash or Liborious Gollhardt — or Workers’ Compensation beers like Rocket Science IPA and El Toro Cream Ale — what does the tap handle look like in your mind? Is the big F the common theme? Does the F box change color for each beer? Do the Workers’ Compensation and Plow to Pint series have their own tap handle looks?
Is the tap handle wooden? Metal? Poly-resin? What elements to you envision on the handle? Liborius’ profile? A science beaker? An airship? A Shovel? An airship make to look like a shovel? (Okay, scratch that last one.) Resources to help, if you’re so inclined:
- Workers’ Compensation series and the Plow to Pint series
- the F logo and other images
- Google images of “fullsteam beer”
- companies that sell taphandles (1, 2, 3)
Note that simplicity is a good thing. Not that our brand is particularly simple, but we’re a big fan of clean, bold, and easy-to-see-in-a-bar.
Feel free to post your ideas here, on our Facebook page, on Twitter, or if you’re a private type, send me an email. Thank you in advance!
Sean
p.s. results of the crowdsourcing “Pimp My Mullet” coming up next!
Either wooden or poly-resin modeled to form a plume of steam with the F on the top with the beer name written across the top line of the F (this will help any ignorant bartenders realize that the F is supposed to face backwards).
wood. needs to be simple-ish. should stick with agriculture (great to be reminded what’s in your beer just before you drink it) so . . . plant with roots? somethin’ like a core sample showing layers of dirt? (no idea how to make that easily identifiable) red clay being rained on? I’d say a farmer, but I don’t think you need any more people/faces. hmmmm. still thinking . . .
a pitch fork. but, ya know, not pointy and sharp or anything…
going with the ag theme and the plowing aspect the cool thing would be a monochrome 3d metal tractor with plow suspended vertically (as though driving towards the top) inside a clear resin cylinder with the name of the beer in colored metal printed on two sides of the tap (legible from both the bartenders and patrons side). gives a nod to the modern with the obvious nod to the history.
How about just the big logo done in a full cutout without background. It probably would work best on wood with a light coat of paint that didn’t cover the grains in the wood. Different beers could be color coded or even have the name done vertically in the tall side of the F. If you wanted something more specific to each beer you could put a rocket ship or sweet potato on that part of the F or have an actual ship or bull or sweet potato or whatever you wanted the beer to be known by machined in 3d with the cut out logo on top.
Woah, that’s freaky. You been hanging out at Matt’s shop or listening in to meetings? This is basically what we’re doing…with one final Fullsteam-y twist. Pictures soon!