We poured Fullsteam, Sweet Potato, and Hogwash! for a modest but enthusiastic crowd.

Takeaway #1 was that the smokiness of Hogwash! is pronounced on its own, but subdued when paired with Carolina barbecue.

Takeaway #2 is that our Sweet Potato beer pairs surprisingly well with naner puddin.

Many thanks to Gary Cole, Executive Director of the Theater of the American South, Barry Page of the Arts Council of Wilson, and to Sandra Homes of the Wilson Visitors Bureau, all of whom made our participation possible! And thanks to Amanda and her team at The Pit! You guys rock!

Here are a few more pictures of the evening, and a shoddily-produced video by yours truly.

(in case you can’t see the image, visit http://fullsteam.ag/I8)

Movie reference in the header! Who knows what movie?

Anyway, here’s the front for our new Hogwash! shirts! Many thanks to AdAm Peele of ahPeele design for his mad screenprinting skills. Once again, AdAm is a hero.

The back of the shirts include a small Fullsteam logo and a “beyond sweet tea” tagline.  This round we’re printing men’s and women’s shirts in both chocolate and natural off-white.

We’re not yet set-up to sell shirts online, but if you’re interested in a shirt, send me a quick hello! We printed these shirts for the Wilson event, but I’m thinking we’ll have leftovers.

32 and I are very excited to serve free samples of Hogwash (and Fullsteam and Sweet Potato) in the heart of eastern ‘cue country. Even more exciting that it’s in conjunction with native Wilson resident Ed Mitchell of The Pit (Wilsoner? Wilsoneer? Someone correct me on this!).

Not only is this weekend is a big premiere for us, it’s a great test case on whether our idea of beer beyond sweet tea resonates in markets outside of the usual craft beer norm.

Here’s a great article on our visit to Wilson. We hope to meet you there!