Half Day Brown

Is this the beginning of a new series? Or a tasty one-and-done?

Seems that it depends whether or not the hype is real when it comes to mid-strength beers (ales and lagers generally hovering around 3 to 4 percent ABV).

This first(?) one is a loving, lighter ABV nod to Working Man's Lunch, our journeyman brown ale. The Crash Davis of our beer portfolio...beloved, but never made it big in the majors.

Half Day Brown puts the "lunch" in Working Man's Lunch, registering in at a noontime 3.6% ABV--yet it sips full-bodied, chocolatey and satisfying.

Lastly -- and this feels weird to say -- but that's original art. This label is 100% AI free.